Reading through #coverflip, I’m wondering how many of these people realize that if J0hn Gr33n would have been a woman, he wouldn’t have been blown up into a ridiculously overhyped stereotypical Male Author like he has been? And that’s worth more conversation than book covers, isn’t it?
But that is the point. Doing the #coverflip project is just the creative challenge and funsies part of the greater, absolutely serious conversation on what privileges are afforded male authors and not female authors and, though Johnson doesn’t really touch upon it, white authors over authors of color.
The Game of Thrones books didn’t get their covers because a dude wrote them. They got them because the assumed readership is white males.
The assumed readership is white males because white males read things by white males because that’s what they’ve been taught is the only relevant type of literature. It’s completely related.
Don’t get me wrong, some of these #coverflip submissions are totally great, but if you’re going to go for a joke about male vs. female authors, you need to talk about male vs. female readership, marketing, race, sexuality, etc. Is there more conversation coming?
It’s not a joke. It’s a response to the very real issue that Johnson was trying to get people to engage with. I don’t get why it’s being perceived as a joke, because that completely misses the point. Are people only looking at this on Tumblr and not actually reading the two HuffPo posts about the project?
Also, this is marketing, which I am just repeating from Johnson and the tons of other people who talk about this all the time. This is just a bigger deal because it’s in a wider-readership area and not writerblogs and book blogs, where we all preach to the choir. But marketing stems from people assuming that male authors are going to be perceived as more serious, more for males, and more literary, so then they perpetuate that by choosing the covers and advertising they do.
So basically, strangerperson, I respectfully don’t understand what you’re saying or why, but I would love to have your thought process explained to me.